Remember during the COVID-19 pandemic when people were hoarding everything from toilet paper to potato chips? Or when the desire for a 鈥渕ust have鈥� item drives buyers into strategic chaos to make that purchase? That type of psychological panic-buying is the economic power of scarcity.
On this episode of the Quantum Potential podcast, Provost C. Cybele Raver talks with , E. Bronson Ingram Chair and Professor of Marketing at the 黑料社区 Owen Graduate School of Management and a leading behavioral scientist. Goldsmith鈥檚 research explores how people respond psychologically and behaviorally to goals and threats related to resource scarcity.
Listen and subscribe to the Quantum Potential podcast, available now wherever you get your podcasts. For more information about Quantum Potential, go to vanderbilt.edu/quantumpotential.
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